Sarah Harding from Girls Aloud has been modelling for Ultimo Lingerie. The Girls Aloud star models the Ultimo A-D collection, whilst Hollyoaks star Gemma Atkinson the will be the face of the brand new Ultimo D-G range. Sarah Harding has now completed lingerie modelling assignments for the Ultimo Spring Summer 2007 range, which was shot on location in Miami, and the Ultimo Autumn Winter 2007 collection, where Sarah has a short blond hair style to model the Art Deco inspired lingerie collection, which includes feminine soft sexy lace thongs and shorts, snake design plunge bras, Miracle Frontless Plunge Bras, Miracle Backless Body available in white, ivory and nude and the Miracle Low Back Strapless.
As at November 2007, Ultimo is the fastest growing designer lingerie brand in the UK, and the company has become well known for cleavage enhancement and comfort. The company was started by entrepreneur Michelle Mone and has become successful through the incredibly simple concept of giving today's women what they want.
Sarah Harding follows a succession of other celebrities modelling for the brand including Penny Lancaster, Rachel Hunter and Helena Christensen.